Reebok Classics & Jimmy Jazz Stores came together to deliver the new Day-Glo Reebok Ventilator sneakers to key influencers around New York City. This wasn’t the typical shoe delivery by any means, it was more of a sneaker experience that would seem fitting only for a city landscape like NYC. Reebok used bike couriers, a camera crew, and custom crafted sneaker boxes to get their message across.I was fortunate enough to be one of the brand’s selected influencers so here’s the rundown of my experience.
I received a phone call in the evening to come outside my office building to pick up my Reebok Ventilators. It seemed odd that they would ask me to come outside instead of just dropping them off at the usual mail drop off but I figured the courier got lost or something so I obliged. Once I stepped outside, two people rolled up on me on bicycles with a camera crew in tow snapping photos of me as they handed me the sneakers from within a Reebok branded messenger bag. The box was light blue with “Be Ventilated” across the front. Bystanders started to swarm around us trying to figure out what was going on, some even placed their faces against the glass from within the local stores to get a glimpse of the impromptu happenings as if I was a celebrity. This was truly an experience, if the purpose of this was to make me feel special then Reebok & Jimmy Jazz executed it flawlessly and accomplished their goal.
In celebration of the 25th birthday of the Day Glo Reebok Ventilator, Reebok & Jimmy Jazz Stores will be hosting parties in NYC this week. Check out the details below if you’re interested in attending one for some cool prizes and giveaways.