In conjunction with the April 24th release of the Apple Watch. Apple has released three 1-minute ads showing the functionality of the Apple Watch. Each ad highlights a different lifestyle. “Us” is about the communicative capabilities of the device. “Rise” is about using the watch as a component to your daily routines. And “Up” is all about the fitness lifestyle use of the Apple Watch. All 3 videos can be viewed below, feel free to post how you plan to use your apple watch in the comments section.