The LEGO Group and Polaroid unveiled the new LEGO® IDEAS: Polaroid OneStep SX-70 Camera. Originally conceived by LEGO fan Marc a.k.a. Minibrick Productions (@minibrickYT), bringing Polaroid’s iconic camera to life in LEGO brick form.
Launching January 1st, 2024, the LEGO IDEAS: Polaroid OneStep SX-70 Camera set brings a true icon of photography to the LEGO IDEAS range and is the 53rd product from the fan-sourced platform.
The model is made up of 516 pieces and includes many of the design features that made the original OneStep Camera so popular amongst fans, captured in a unique display model with functional features. Also included alongside the camera is a buildable Polaroid Time-Zero Land Film pack and three LEGO Polaroid illustrated ‘photos’.
The camera features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button so you even can load and eject the illustrated photos. Also included is an opening film door to load LEGO Polaroid Photos in.
“The OneStep took a little over a month from design to completion. I actually started designing it while on vacation in France since I couldn’t wait to build it […] I’ve always loved the design of the Polaroid OneStep. It’s incredibly iconic and shows up everywhere!”Marc a.k.a. Minibrick Productions
The original Polaroid OneStep SX-70 Camera was released in 1977 and quickly became a huge hit with photographers. The camera brought instant photography to many households across the world, allowing people to develop photographs from their very hands.
The LEGO® IDEAS: Polaroid OneStep SX-70 Camera will be available to pre-order from December 15 and in stores globally from January 1 at the recommended retail price of $79.99 / €79.99 / £69.99.