The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.
The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald (Founder of BLB), Chris Christodolo (Creative Designer BLB), and Petter Klusell (Designer H&M). They talk about the H&M collection which will be launched on March 7, 2013 worldwide.