Buick Unveils The Avenir Concept & 2016 Cascada At NAIAS Event
A day before press days at the 2015 North American International Auto Show in Detroit, Buick hosted a press event at Detroit’s historic Eastern Market. Two new vehicles were announced and shown to those in attendance. Those vehicles were the Avenir concept and the 2016 Cascada convertible. The event also included a variety of unique food and cocktail beverages along with a live musical performance.
The Avenir (French for future) is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.
“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”
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