Asia Irving has officially launched Aseye Studio with its first limited-edition piece, a sports-inspired vintage cardigan that embodies empowerment, femininity, strength, and style. Aseye Studio exists to create a universe where fashion and the culture of sports seamlessly collide. As an avid sports fan and stylist to professional athletes, founder and lead designer Asia Irving saw a unique opportunity to reinvent the idea of ‘fan apparel’— specifically for women.
“This project is a love letter to all women as they deserve to shine in any arena. It symbolized where diversity of thought, experience, and style merge and our uniqueness is celebrated. Here at Aseye Studio, we acclaim expression and creativity. This piece of art embodies just that.”
Asia Irving
“It has been an amazing journey to bring to life Aseye Studio and my first signature garment for women who are passionate about fashion and sports,” said Asia who was inspired by and co-creates on several projects with her brother, Kyrie Irving.
Aseye Studio’s signature cardigan combines classic design with sustainable natural fabrics that will stand the test of time. This release signifies the first of several exclusive drops. Aseye Studio will continue to reveal its capsule line, which consists of cut and sew varsity jackets, sweat suits, hats, and accessories, throughout 2021. All pieces will be available for purchase online (AseyeStudio.com) and information on each release will be announced via social media (@AseyeStudio).
